News

Starbucks union rejects company’s proposal for 2% annual raise guarantee
Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...
What’s Really Going On When a Starbucks Barista Writes a Cheery Message on Your Cup
CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...
Starbucks Has Returned To Earth, But It's Still Not A Good Buy
Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.
Starbucks reveals stricter dress code for baristas — here’s the new uniform
The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...
If You'd Invested $5,000 in Starbucks Stock 5 Years Ago, Here's How Much You'd Have Today
Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...
Starbucks says customers staying longer to take advantage of free refills
Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.
Analysts Slash Price Targets Ahead of Starbucks’ (SBUX) Q2 Earnings to Reflect Ongoing Challenges
The stock of Starbucks Coffee Company (SBUX) has declined by more than 12% over the past month amid fears of a trade war ...
Starbucks changing its dress code for baristas. Here's the new look.
Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.
Dress-Code Changes and Handwritten Notes Are Some of Starbucks' Latest Changes
Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall.His changes include revamping cafes, prioritizing speed, bringing back ...