Converse projects SGA's logo all over Boston

“Have to Put a Face to the Logo”: Gilbert Arenas Explains Why Converse Putting Up SGA’s Logo in Boston Was a Miss
Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo belongs to.
Converse projects SGA's logo all over Boston after beating Celtics
Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat
Converse shines OKC Shai Gilgeous-Alexander logo over Boston after win against Celtics
Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.
The Oklahoma City Thunder took a major shot at the Boston Celtics after their win, and it might be the beginning of a Converse and New Balance Rivalry
Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the Oklahoma City Thunder's big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston area,
Converse Bat Signaled SGA's Shoe Logo Across Boston After Thunder's Win vs. Celtics
In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.
Shai Gilgeous-Alexander trolls Celtics with Converse logo after Thunder's win
After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD Garden with an evil laugh. Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings.
LOOK: Former Kentucky Guard Shai Gilgeous-Alexander Goes Viral Following Celtics Win
Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.
“Dude Think He Batman”: Fans React to Shai Gilgeous-Alexander’s Logo Getting Projected on TD Garden After Beating the Celtics
After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD Garden Arena and the famed Prudential Towers, a reminder to the Mass fans that, in the night, SGA will thwart any villainous attempts at evil.
Boston trolled with Shai logo after Celtics lose to Thunder
Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — including TD Garden.
Thunder’s Shai Gilgeous-Alexander ‘Bat Signal’ seen in Boston after beating Celtics
Oklahoma City Thunder All-Star Shai Gilgeous-Alexander plastered his Converse signature logo over the TD Garden and the Prutential building, a staple of the city’s skyline. The Converse headquarters are in Boston,
Thunder provide final confirmation they are championship-ready in win over Celtics
Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...
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Celtics' 'live and die by the three' mentality burns them in loss
Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...