Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years.

The ridiculousness of this whole endeavor is best captured by a USA Today article published this morning titled “Max is HBO Max again. What will change for me?” The answer? Pretty much nothing. Your profile and all your recently watched shows will still be there.

Warner Bros. Discovery is breaking in two, and the split could leave HBO Max subscribers without some of the platform’s most-watched content. Under a sweeping corporate restructure set to take effect in 2026, the media giant will divide into two separate companies: Warner Bros. and Discovery Global.

HBO Max is back with another wave of new releases to keep you entertained throughout August. This month's batch includes new movies (including one with " The Fantastic Four: First Steps " star Pedro Pascal), plus plenty of library additions, documentaries, live sports and, of course, the very welcome return of a DC star: John Cena.

Bloodlines" arrives on HBO Max Aug. 1, Warner Bros. Discovery announced Friday. The film follows characters trying to outrun Death.

On Wednesday, Warner Bros. Discovery executives announced the name change at their upfront presentation in New York. When the streamer first launched in 2020, it carried the name HBO Max.

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.