Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.

Brands like Goodles, Banza, and Magic Spoon have become hits by transforming comfort foods into protein-packed meals. With her newest venture, Khloé Kardashian hopes to do the same for snacks. Her new brand Khloud and its first product, protein popcorn, hits Target shelves nationwide next week.

We plan to expand into other key snacking categories across the store — there’s so much space to reimagine everyday snacks,” Kardashian told WWD via email. Fabletics Collaborates With Khloé Kardashian on New 'Booty-enhancing' Leggings for the Brand's By Khloé Collection Khloé Kardashian Puts an Alluring Twist on Eveningwear in Balenciaga Knotted Cutout Dress for New 'The Kardashians' Teaser Poster Khloé Kardashian's Debut Fragrance XO Khloé Generates $2.