Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

Nebraska Athletics has finalized contract extensions for four head coaches following standout seasons in their respective ...