The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

She worked for Anheuser-Buschon, Bud Light's parent company, for about 9 years. Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for ...

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.

The founding LIV Golf commissioner talked with The Times soon after stepping down as chief executive of the Saudi-backed tour that fractured the sport. Credit...Scott McIntyre for The New York ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...