TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
One cause for concern among creators is a belief that Meta doesn’t seem to deliver content to the right audiences. Elysia Berman, who has amassed more than 170,000 followers on TikTok, said she finds the Reels algorithm “much less exciting” as a viewer and less fruitful as a creator.