For some time, Apple has fallen behind rivals such as Samsung and Google in the fast-paced world of artificial intelligence. A potential acquisition of Perplexity AI could serve a

Such an acquisition could help Apple create its own AI-powered search engine. This is part of a broader strategy to mitigate the potential loss of its long-standing agreement with Google, a partnership that earns Apple roughly $20 billion annually by making Google the default browser on its devices.

Apple has reportedly held internal discussions about a potential acquisition of Perplexity, an artificial intelligence search startup backed