Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch.

Santa Monica is now home to SoCal’s first “Entertainment Zone,” where tourists and residents can go on weekends to enjoy alcoholic drinks outdoors while walking around the Third Street ...

Santa Monica's new Entertainment Zone will be the first in Southern California. A soft rollout is expected in early June, with initial hours on Friday through Sunday from 6 p.m. to 2 a.m.

As part of the area-wide rule that allows shoppers and diners to walk around with open-container alcohol at the 3rd Street ...

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Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch.

Santa Monica’s new Entertainment Zone debuted last weekend with music, crowds and margaritas to-go, serving a host of visitors on the Third Street Promenade during its opening soft launch.

SANTA MONICA, Calif. (CNS) -- Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch.

The weakening opposition comes after dozens of alarmed residents opposed the Council's unanimous decision on May 13 to launch Southern California's first Entertainment Zone ( "Council Approves Scaled ...

Santa Monica officials are moving to triple the prices of community garden plots as they tackle a $60-million budget shortfall; organizers say 'they panicked.' ...

Santa Monica Entertainment Zone inspires similar programs in LA County cities. CBS-Losangeles. Sat, June 28, 2025 at 4:39 AM UTC. The Santa Monica Entertainment Zone has inspired cities like Long ...