Typically we think of a channel of distribution as a manufacturer selling to some retailers or distributors, and then on to consumers. We might also think of a salesperson or a manufacturers' rep in ...

Often businesses use multi-channel distribution in order to maximise sales, profit and loyalty by giving customers choice and convenience. Multi-channel distribution is popular in retail ...

A perishable product such as milk needs to get to the consumer quickly, so a shorter channel of distribution is required. A highly technical or consumer-specific product such as double-glazed ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.