A perishable product such as milk needs to get to the consumer quickly, so a shorter channel of distribution is required. A highly technical or consumer-specific product such as double-glazed ...

The conventional distribution model, however, calls for all parties in the channel to protect their own best interests. Thus, retailers are pitted against wholesalers, and wholesalers try to best ...

Typically we think of a channel of distribution as a manufacturer selling to some retailers or distributors, and then on to consumers. We might also think of a salesperson or a manufacturers' rep in ...

But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved. The whole idea behind ...