When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

To get ahead in business at D Magazine in the ’70s, you had to drive a better car, date your friends, and libel the mayor ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...

Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel. In ...

Reiman Publications eventually grew to be the largest subscription-supported publishing firm in the United States − with its ...

Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year.... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...