It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday ...

Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that ...

Teens, tweens, and even young girls are taking stores like Sephora by storm in search of skincare, but is it safe? We talked about the skincare craze and whether it's doing more harm than good on ...

In 2004, the chain decided to realign its merchandise to appeal more to younger, preteen shoppers — folding and reopening as Justice: Just for Girls. By 2010, the brand expanded with a boy’s ...

As teens and tweens have become major consumers of skin care products, dermatologists are seeing more of these types of cases. It's a trend fueled by social media, which is awash with young ...

Shayna Barksdale has three decades of experience as a licensed clinical social worker. Her new book aims to help parents of tween girls navigate the pressures they face.

Preteen girls' rates of depression are skyrocketing as social media use spikes among the younger generation, according to the most in-depth U.S. survey intended to examine the challenges facing ...