Rather than chasing social media’s ephemeral ‘viral moment’, fashion houses integrated AI and digital tools in ‘quiet’ ways that feel almost invisible.

(L-R) Pablo and Juan De Dios Larrain, co-founders of Fabula, which inked a partnership with AI firm Runway Getty ...

When Fashion Got Smart Fashion has always been fast — but now it’s intelligent. Imagine an app that knows your style better ...

Alta is powered by over a dozen AI models trained by the Alta team and serves as a personal style companion. It uses ...