News

Apple investors to face tough choices as Trump’s tariffs take a bite. Is it time to sell?
The administration is currently exempting electronic devices from tariffs on Chinese imports. That means Apple's business is ...
Watchdog group says Apple ads touted AI features that were not yet available
The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence ...
Apple Intelligence can’t be that bad if people say they want to pay for it
A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...
Apple has another AI headache — this time with its advertising
Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...
Apple Intelligence No Longer ‘Available Now’ After False Advertising Inquiry
The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...
Apple’s New Siri Chief Enlists Vision Pro Talent to Start Comeback Bid
Apple Inc.’s new Siri engineering chief is overhauling the management team leading development of the beleaguered voice ...
Apple's iPhone 17 Pro might arrive with a new Sky Blue finish
Apple's iPhone 17 lineup is expected to launch this September, sticking with the company's traditional schedule. While Apple ...
Apple Is an Efficiency Champion. This Company Is Closing in on Its Crown.
Apple generated around $2.4 million in revenue per employee in its latest fiscal year. One of its Big Tech rivals is nearing ...