Showcasing an ash blonde hair color is the perfect mix of cool and sophisticated, like the effortlessly chic fashion intern in a 2000s rom-com—always polished without trying too hard.

An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But what’s a seasonal transition without changing up your hair color?! While for ...

(Even the moody grunge that accompanied her Reputation era wasn’t enough to separate Swift from her natural hair hue.) Still, from golden to ash to platinum to 'old money,’ Swift’s blonde (a ...

You might assume based on Hadid's natural coloring that warm, buttery shades of blonde would be her most ... while everyone else is dyeing their hair trendy hues like bronde and cowboy copper.

opt for highlights that still allow your natural hair colour to peek through and a choppy fringe that’ll grow out effortlessly. Blurring the lines between blonde, platinum and grey, these ashy ...

Forget ashy tones and purple shampoos, this season’s blonde is all about embracing those warmer hues. Enter: sunflower blonde. While bronde hair is arguably the most popular blonde hair colour t ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...