On the brand partnership side of things, they have previously worked with giants like KFC, fashion designer Christopher Kane, Palace, Balenciaga ... Co. “Having their own exclusive Crocs ...

Demna attracted worldwide attention for Balenciaga by releasing a slew of seemingly everyday products attached with an enormous price tag - such as £480 heeled Crocs clogs and an IKEA-style tote bag.

Demna is headed over to Gucci as the new creative director starting from July. Maybe we'll see another Balenciaga x Gucci ...

Gucci recently named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative brands of the last decade, as its new artistic director.