LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

He's not just Ken anymore. Barbie's longtime companion just got a slam dunk transformation. Mattel has introduced a Ken doll made in the likeness of legendary NBA star LeBron James, marking the ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll. James collaborated ...

LeBron James has been a pioneer in basketball for the last two decades and he's now received an incredibly high honor: a Barbie doll. Or, rather, a Ken doll in LeBron's image that is set to be ...

LeBron James has been named the latest “Kenbassador,” making his first appearance on a Barbie Doll set for release later this month. Priced at $75, pre-sale copies of the doll have already ...