Since Lamar was announced as the Super Bowl's halftime performer, there has been a heavy American theme. Uncle Sam is commonly used as a human personification of the country and bringing in one of the world's most famous Sam's to play the role was an intentional choice from Lamar.

Super Bowl became the most-watched in history with 126 million viewers. Kendrick Lamar's halftime performance featuring Samuel L. Jackson, SZA, and Serena Williams surpassed Michael Jackson's 1993 record with 133.