Beyond Beer is about a 20% share of sales in c-stores and it's almost 50% of new entrants into the category, he said, adding that Gen Z is entering the category more often through FMBs and seltzers.

The brewer, which owns the Samuel Adams and Truly brands, estimated tariffs pose an unfavorable cost impact of about $20 million to $30 million, or $1.25 to $1.90 for earnings per diluted share, over ...