PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One of two rose perfumes from the Belgian designer’s beauty line, Raving Rose is a rebellious, tongue-in-cheek take on the ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

The best word to describe any Creed scent is power. The feminine counterpart to the brand’s legendary Aventus scent for men, this irresistible French-made fragrance has notes of Egyptian green ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing fragrance stories that range from solid perfumes to perfume trends. She regularly ...

And for some, it's a complete fluke when they do find the perfume that has people asking them 'what are you wearing?' on the ...

Aside from being connoisseurs in tweed, Chanel is arguably one of the biggest (and best) perfume houses going. With more than ...

and fragrances. We spent hours researching and testing ten different brands of feminine wipes to identify the ones that are gentle, effective, and safe for use. Our goal was to find the best ...