As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

Levi's jeans need no introduction—seriously, they inspired a recent Beyoncé track, and the brand is adored by our editors and ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 - and have taken to the pool hall. The superstar and the jeans brand linked in September for a year-long marketing campaign ...

Queen Bey's Levi's ads nod to her own past and the denim brand's deep archives, including the classic"‘Laundrette" and "Pool Hall" spots.

A reliable pair of jeans is a closet staple, and it doesn’t get more classic than Levi’s jeans. Levi’s has been around for ...

First, you’ll want to start with the Cowboy Carter theme. Think wide-brim hats, western boots, and fringe embellished ...

Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from ...