An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Purple shampoos are violet-hued toning shampoos that are designed for folks with blonde, silver, or bleached hair. It's used to avoid getting brassy or yellow tones in the hair, but should not be ...

This porousness means bleached hair soaks up unwanted minerals ... but it also adds silvery, ashy tones for the perfect peroxide blonde. If you're looking for help with your colour, there really ...

'My running theme for spring 2025 is healthy, glossy and " expensive " looking hair,' says blonde specialist Zebulen Howell. 'It's bright but lived-in and can carry you through the year. I love ...