Colour is hugely important in branding and logo design. In our guide to colour theory, we look at how colours can generate different emotions. We've also looked at examples of great uses of colour ...

Blue is considered a color that promotes feelings of trustworthiness and security. The eagle in the USPS logo was always a part of the brand, but it's only since 1993 that the current "sonic eagle ...

This is done for brand recognition and consistency. Under no circumstances may any other colors or tints of a color be used. These colors apply to all versions of the logo including special use. One ...

Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

Our brand is designed to reach millions of Americans ... depending on the platform and background color. The logo .zip file contains files that have been optimized for print (CMYK and PMS) and ...