The brand dynamics pyramid is an instrument to diagnose the factors underpinning customer loyalty to a brand. Each level of the pyramid represents an increased level of familiarity and involvement ...

Brand loyalty matters in the major appliance industry. There are countless options to choose from. Still, many consumers ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.