Brand extension, umbrella branding, and acquisition give firms an increasingly complex portfolio of brands. This study shows how firms deploy them. After examining the brands of major grocery products ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

Anta said in its note filed with the Hong Kong exchange that the Jack Wolfskin acquisition aligns with the Group’s “single-focus, multi-brand, globalization” strategy and presents opportunities to ...

New Delhi: Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand and Communication Agency on record for the cakes, rusk, bread and croissant portfolio. Tilt’s mandate ...