When NFL fans think of the Buffalo club, the immediate thought is of the logo and mascot, which are bison. However, the team is not actually named after the powerful beast that roams the plains.

The classic “Sailor Marco” logo has received a modern redesign at Marshall University. As French fashion designer Yves Saint ...

The push for the bison was founded on Indiana’s history. They were once native to Indiana but were hunted close to extinction ...

An infomercial shows the chain's buffalo mascot, Hank, demonstrating the goggles, and incidentally mentioning that Buffalo Wild Wings locations have over 60 wall-to-wall screens playing the men ...

per details shared with Marketing Dive. Key to the campaign is a 30-second ad starring the chain’s CGI buffalo mascot, Hank, who plays an infomercial spokesperson pitching “B-Dubs Vision ...