Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

Another downside is that customer loyalty built by discounts is extremely fragile ... Breaking free of being discount-driven enables you to build stronger and more valuable customer relationships.

Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their fa ...

In the world where every brand is trying to stand out, how your product looks on the outside is just as important as what’s ...

After decades in the QSR industry with Chicken Salad Chick and Zaxby’s, I’ve learned that making a profit isn’t the only ...

In today’s fast-paced and highly competitive retail environment, building a loyal customer base and maintaining consistent sales growth are at the core of business success. While traditional methods ...

"The Power of Trust and Emotions in Building Customer Loyalty." Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago ...

Brands that invest in relationship-building during this period through personalized experiences, loyalty programs, and superior customer service may emerge stronger. Remember that price is just ...