A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint. Last ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Imagine seeing a color that no one who's walked the Earth has ever seen before. That's what US scientists say they've achieved in firing laser pulses into eyeballs, stimulating individual retina cells ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...