The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

In a groundbreaking discovery, scientists have unveiled a new color, 'olo,' that lies beyond the spectrum of human vision. This innovative breakthrough, achieved through advanced technology, offers a ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...