Xiaohongshu, which has been described as China’s answer to Instagram, allows users to post photos, videos and text and is known for its female-heavy user base.

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.

After the U.S. government threatened to ban TikTok, American users discovered an unlikely haven: Xiaohongshu, a Chinese social media app.