Self-care queens and Sanrio fans unite to savor this collab that will leave you feeling fresh and fragrant with Hello Kitty and her friends!

Only the latest Build-a-Bear collab with the Hello Kitty-adjacent characters ... that come with plush coffee cups shaped like ...

a cinnamon roll. Sanrio also has some school backpacks for kids, including an ensemble of their most popular characters, such as Keroppi, Little Twin Stars, Pochacco, Cinnamoroll, and Hello Kitty.