Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.

Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.” ...

Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

News Coca-Cola’s New Christmas Commercial Was Made With AI And Looks Bad The AI slop is supposed to be a remake of a classic Coke TV ad from the '90s By Zack Zwiezen Published November 15, 2024 𝕏 ...

In what is the company’s largest push into using AI in advertising, Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.