The Coca-Cola Company is one of America's most recognizable brands, which makes their collectibles covetable pieces of Americana. If Harley Davidson t-shirts and original Levi's are anything to go ...

What's Next The auction will be closely watched by memorabilia collectors and historians interested in Coca-Cola's legacy. Given the rarity of such items, bidding is expected to be competitive.

Real thing: Collector has so much Coca-Cola memorabilia he’s built a shed in back garden A COCA-COLA addict owns thousands of the brand's cans, posters, dinner plates and lampshades - and drinks ...

It had been packed between some clothes. “I thought I had died and gone to heaven,” she said. Fisher is treasurer of the Coca-Cola Collectors Club, which has nearly 7,000 members.

Among their collectibles are a variety of bottles, including ones that are stamped “J.W. Deppish Bottling Co.” and some made by Liberty Glass for the Coca Cola annual conventions.

On Saturday, the Show, Swap and Sell event and collectors showcase runs from 9 a.m. to 2 p.m. at the Herring Building. The Coca-Cola Days parade is scheduled for 4 p.m.