BENICIA – More than a dozen longtime employees of Benicia”s Coca-Cola facility have lost their jobs, some say for participating in a promotion that the company encouraged them to join. A ...

Coca-Cola is partnering with charitable giving solution Kula to convert the points into cash rewards for schools to purchase new supplies and technology with. My Coke Rewards currently boasts 23 ...

My Coke Rewards is celebrating their 10th Birthday with 10 days of favorite rewards including a10,000 Bonus Points giveaway starting 4/27! Enter your codes now so you are all ready to spend them.

A recent example is a campaign that launched last summer at Indianapolis Motor Speedway to promote the Coke Zero soft drink (see story). The campaign encouraged mobile phone users, regardless of their ...

My Coke Rewards is Coca-Cola’s equivalent. Through purchases of Coke products, consumers earn points to redeem for prizes. The program has developed an interface specifically for schools and ...

More than 50 million My Coke Reward points are expected to be given out during the promotion, including two grand prizes of 10,000 points each. Carl’s Jr., Hardee’s sister company, is already offering ...

In 1887 Coca-Cola was the first company to create a handwritten coupon offering consumers a free glass of Coca-Cola. Between the years of 1894 and 1913 about 1/9th of Americans had received a free ...