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Coca-Cola (KO) bet big on Costa Coffee. Now it's rethinking the whole deal. "Our investment in Costa is not where we wanted it to be from an investment hypothesis point of view," CEO James Quincey ...
Coke has ventured into soda with coffee before. In 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its signature product. People didn’t like it, and the beverage flopped.
Coca-Cola's launch of its soda with coffee is notable for including drone delivery in a stunt campaign that plays off the name of Coffee County, which is about 180 miles away from the company's ...