Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

With 32 historic teams across the league, every logo tells a story. But where do the New Orleans Saints place in our NFL logo ...