Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Apple is expected to unveil the new iPhone 17 series, and it seems the iPhone 17 Air marketing color just leaked.

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Of note, the four colors mirror those available with the MacBook Air, which comes in Midnight (black), Starlight (gold), ...

"It definitely has some attitude and some fierceness to the crest that you don't always see with traditional soccer crests." ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

The Super Bowl logo conspiracy theory states that the color way unveiled in advance accurately predicts the two teams going to the championship game.

The Google Pixel 10 series colors and storage options have just surfaced. You'll have plenty of choices here, it seems.

It looks like the St. Louis Blues nailed it by refreshing their logo and uniforms ahead of the 2025-26 season.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...