A team of US researchers say they have induced the perception of a color never seen before by stimulating the human retina ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have unveiled 'olo', an extraordinarily saturated blue-green color that exists outside the conventional color spectrum, using the innovative Oz Vision System to selectively stimulate ...

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to visualize a completely new color, beyond what it can naturally perceive.