A shopper thinks Cottonelle is pulling a “fast one” after recently purchasing a pack of the toilet paper and noticing something different about the size of it. “Not to body shame ...

24 Family Mega Rolls of Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture (4 packs of 6 rolls) (24 Family Mega Rolls = 132 regular rolls*), 388 sheets per roll—packaging ...

“Do you realize that toilet paper has not changed in my lifetime ... That’s how they came up with a different ripple pattern for their Cottonelle paper. “Those textures have changed and evolved,” Shah ...

Shoppers could soon be paying more for select brands of toilet paper and other consumers products. On Wednesday, Kimberly-Clark — the maker of Scott, Cottonelle and Viva — announced that it's ...

Our desired shopper behavior: get non-users of Cottonelle ® to buy their toilet paper based on "best clean," rather than softness or strength. Shoppers understood the link between texture and clean in ...