Once you're equipped with buyer personas, you can begin the process of mapping their journey as a prospective customer. Maybe you're interested in what steps they take to buy a particular product ...

Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...