So-called "loyalty tests" have blown up on social media, where people offer to "test" each other's significant others by ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...

Spot hidden opportunities. Social listening reveals unexpected product uses, unmet customer needs and brand loyalty drivers that traditional research might overlook. Turn insights into action.

some people are price conscious “bottom feeders.” However, do not let this fact discourage you in your efforts to earn customer loyalty. With the cost of living at an all time high it is ...