AI is helping to supercharge the connection between businesses and customers, but certain steps are necessary to optimize CSM solutions.

With e-commerce and digitalization on the rise, CRM solutions are essential for organizations to remain competitive and enhance customer experience.

Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave TM: Customer Relationship Management (CRM) ...