For example, this might mean making a subtle on-the-fly adjustment to a marketing campaign or ... the business landscape—was ...

AI has the potential to transform every aspect of an enterprise, but nowhere more so than in customer relationship management (CRM), the outward-facing business functions of sales, marketing ...

Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue model, establish brand trust and define the marketplace. However, this type ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

You might be running a startup and spend hours each day replying to customer queries, tracking orders, and manually following up on leads, but eventually burn out. AI CRM Tools are your savior and can ...

retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ... Four Steps to Driving Value via Customer Engagement and ...

Founded in 1999, Salesforce remains one of the world's most popular and trusted software companies. At its core, Salesforce ...

The beginning of a customer relationship determines its outcome As you know, sales reps are great at building relationships with buyers. Trusting relationships are a huge component of a buyer's ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...

Selzy, an email marketing platform, has released new research highlighting the crucial role of email marketing integrations ...