Bold and Beautiful: Here are the 25 Hair Color Ideas to Transform ... Pro Tip: Use a purple toning shampoo weekly to keep your platinum bob icy-bright and brass-free. Add dimension and warmth to your ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...