Over the past few days, the entire TikTok community has latched onto the word "demure." Once a relatively obscure term you might’ve last encountered during a Gilmore Girls rewatch, it suddenly ...

Unless you've been living under a rock, you've likely heard the word "demure" being used, especially on social media. As ...

As a single mother, Demure has firsthand experience with societal judgment. “There is a lot of judgment because society still holds onto outdated beliefs about family structures. People assume a ...

The demure movement has even infiltrated global music taste. According to a Spotify post published on its Instagram account ...

Move over brat, there's a new TikTok catchphrase in town and it's very demure. It’s all over your social feeds, and everyone from Wednesday star Jenna Ortega to Emily in Paris' Lily Collins ...