However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

AdVision Connect, a breakthrough digital signage and guest experience platform, has officially launched its freemium software ...

Plans for a large digital advertising screen near a key junction in South Shields town centre have been submitted to council ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...

As everyone in the digital publishing world knows, display advertising revenues have been in a long-term tailspin, with double-digit YoY declines a regular feature of DPRI reports. However ...

That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

Digital display advertising generated more than $20 billion in revenue per year for U.S. publishers, the lawsuit said. The lawsuit further alleged that competition in the advertising technology ...

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

By completing this specialization, you will be able to: Understand major advertising platforms, including display, video, audio, sponsored, native, social media, search, and programmatic Execute ...