However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...

Google violated antitrust law by maintaining a monopoly in digital advertising technology, a federal judge ruled Thursday in ...

That is why more and more brands are switching to programmatic marketing. In the U.S., the share of programmatic in digital display marketing spending was projected to surpass 90% in 2024.

Publishers that have relied on digital-display advertising are also affected by an industry-wide slowdown in programmatic advertising, as reflected in the most recent Big Tech earnings reports. The ...

Digital display advertising generated more than $20 billion in revenue per year for U.S. publishers, the lawsuit said. The lawsuit further alleged that competition in the advertising technology ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

By completing this specialization, you will be able to: Understand major advertising platforms, including display, video, audio, sponsored, native, social media, search, and programmatic Execute ...