Shortly after winning the national title, Ohio State QB Will Howard teamed up with Dr Pepper to shoot a social campaign that took the internet by storm. We caught up with the director of the viral ad.
Case in point, this bourbon-flavored Dr Pepper was given out through a virtual scratch-off game available to “Pepper Perks” ...
Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...