Their process uses an Emotiv Epoch EEG headset, which we have discussed before, to monitor the patients’ brain for activity. The data is sent wirelessly to a computer which processes the data ...

Measuring How Good Clean Feels Emotiv used electroencephalography (EEG) technology to measure brain activity reflecting positive emotions, enthusiasm and approach motivation, a.k.a. good feelings.

Clorox partnered with Emotiv to conduct a neuroscience study from January 12 – 14, 2025, to explore how different activities affected brain signatures. Using electroencephalography (EEG), the ...