The foundation included 40 shades and has since become 50. The Fenty Beauty concealer followed the same trajectory, offering the same number of shades, promising a vast sea of choices for its ...

This was thanks in no small part to the huge range of foundations on offer: beauty aficionados can get their hands on a whopping 40 shades, with three different undertones. “Fenty Beauty was ...

Fenty Beauty’s original Pro Filt’r Soft Matte Foundation gets a dewier, glowier remake in the new Hydrating Foundation, launching later this month. Since Rihanna’s Fenty Beauty first ...

If you like a glassy lip, check out Fenty’s Lip Luminizer, which Viera-Newton likes because “it’s a high-impact gloss with minimal stick.” She keeps one in every one of her purses. Viera-Newton’s ...

Fenty Beauty, launched on September 8th, beauty lovers around the world went absolutely insane. From the yellow-gold highlighters to her range of 40 foundation shades and very Instagrammable ...

Rihanna) just dropped her makeup brand Fenty Beauty, and it is AHmazing ... Oh, my sweet seven pound baby Jesus. There are 40 shades to this foundation. Forty! The range goes from very fair ...

right now there are even more markdowns on fan-favorite makeup products from brands such as Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty and Gwen Stefani’s GXVE. Explore Explore ...

Fenty's foundations range from $22-$40. And with nearly 60 total shades, expansive coverage variations and countless awards in innovation, Fenty Beauty has undeniably changed not only the way we ...